Do you want a solid presence on…


and Facebook?

Lay the right foundation for your social media content

Build your social media strategy and implement efficient tactics to achieve it


As a business owner, you understand the importance of a strong brand presence on social media to attract the right people and establish trust that would lead to conversions and loyal customers

But in order to do that, you need a robust content strategy in place to:

➡️ Attract the target audience

➡️ Communicate effectively

➡️ Raise awareness about your offering

➡️ Establish rapport with your followers

This workshop will provide you with the strategy and tactics that take your social media game to the next level

Join the next workshop

Content strategy & planning
for small businesses

Date: 23rd May 2024

Time: 10:30–14:30 (UAE time) (4 hours)

Location: Online (Google Meet)

Cost: AED535 (AED450 if booked before 14th May 2024)

Language: Arabic

✅ How to do a market research

✅ Understanding your target audience

✅ Choosing your brand tone

✅ Choosing your content pillars

Jessica training at astrolabs

✅ Simple steps for idea generation

✅ Efficient steps to create content

✅ Creating templates customized to your brand

✅ Organizing & scheduling content

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Meet the instructors

Hanaa Abou Khreibeh

Hanaa Abou Khreibeh

Hana runs an IT consulting and software services company that helps small businesses run efficient operations using technology and data. She has advised businesses in a diverse range of sectors, including petroleum consultancy, trading, sports, personal styling, events management, gardening & interior design, holistic lifestyle, and fashion.

She was invited by UN Women & NAMA Women Advancement to train entrepreneurs on building technology and data strategies for their businesses.

Prior to running her company, she served in government and private sectors for over 15 years.

Jessica Avedikian

Jessica Avedikian photo

Jessica has worked in the UAE for 11 years and has over 15 years of experience in advertising, marketing and social media management.

Emaar, Starcom MediaVest Group, Procter and Gamble and Time Out are among the several organizations Jessica has
worked with. She has earned a Dubai Lynx Award and a Festival of Media Gold Award in recognition of her work.

She has been appointed as a judge on MENA Social Media Awards and has participated in conferences, workshops and talks such as Mother of All Digital Days by Proctor and Gamble and talks hosted by Facebook and Google.

✅ Researching the market

✅ Understanding your audience

✅ Choosing brand tone & content pillars

✅ Idea generation & content planning

✅ Content design & creation

✅ Content management & scheduling

The workshop is full of hands-on exercises to allow the attendees to apply what they’ve learned directly on their respective businesses

Jessica and Hana

We look forward to seeing you soon 😊


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